Search results for "Online communication campaign"

Creativity, Comparison and Sharing in the Co-Creation of the Communication Campaign

2022

In the fourth chapter the evolution of Oltre's online campaign will be transversally analysed, focusing on the path of awareness acquisition by the second-generation youth involved in the co-creation process of the campaign. Afterwards, we will be analysing in detail the backstage of the creation of content. Through the participatory method, we will be highlighting how the content creators of our campaign selected the themes and the perspective from which to deal with them. We will be underlying how the content creators dismantled the circulating representation and built a counter-narrative or an alternative narrative and converted the idea, through a process of creative co-construction, in…